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Project 03
TikTok Ads · UGC
Two campaigns featured as TikTok Top Ads
Performance-driven TikTok ads with a sales focus. Two of the campaigns were featured as Top Ads in the TikTok Creative Center – TikTok's own showcase of high-performing ads.
My role
Concept, copywriting, editing, ad setup, optimisation
Industry
E-commerce · experience gifts
Format
9:16 short-form video
Goal
Sales
Execution
Hook variations, clear benefits, fast-paced cuts and iterative testing of openings and CTAs.
Result
Featured in the TikTok Creative Center as Top Ads – twice. What made them work: What two TikTok Top Ads taught me.
Videos
The ads and further clips are on the short-form video page.
What I took from it
Content that felt like organic UGC performed best. The less it looked like an ad, the better it sold.
Next project
Landing page built for lead generation
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