Landing page built for lead generation

A landing page to support lead generation: I defined the structure and user journey, wrote the content and built the page in WordPress with Elementor.

My role

Concept, structure, copy, implementation

Industry

Healthcare · private clinic

Stack

WordPress, Elementor

Goal

Lead generation

UX focus

Clear layout, intuitive navigation and mobile readability – one message per section, one unambiguous call to action.

Execution

Sections, content, visual hierarchy, QA and updates after launch.

Outcome

Landing page launched with an optimised structure and user flow. How I structure a page like this: One message per section.

What I took from it

A clear structure and unambiguous CTAs do more for the user journey than any single design element.

Next project

Editorial planning and design for LinkedIn

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