Editorial planning and design for LinkedIn

Content planning and design for LinkedIn with a focus on employer branding and B2B visibility – from the editorial calendar to publishing.

My role

Topic planning, copywriting, design, publishing

Industry

Various B2B clients

Formats

Carousels, single posts, job posts

Goal

Visibility & positioning

Execution

Editorial calendar, a mix of formats, a clear hook structure and design templates that the team can reuse.

A consistent LinkedIn presence and reusable templates.

I lead LinkedIn workshops on personal branding and communication for colleagues.

What I took from it

A consistent mix of formats improves recognition and reveals which topics and hooks actually drive performance.