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Project 06
Video · Instagram & TikTok

Short-form video from script to edit

Video content for Instagram and TikTok focused on sales, leads and growth: concept, scripting, filming and editing, plus coordination on set.

My role
Concept, scripting, filming, editing, coordination
Industry
Various B2B & B2C clients
Formats
UGC-style, on-camera, Reels 9:16
Tools
CapCut, Adobe Premiere

Clips play muted while in view – click one for sound and controls. Originals in full resolution

Execution

Scroll-stopping opening, a clear message, subtitles, a call to action and variations for testing.

Result

A best-of reel and individual formats for organic and paid use.

Videos

Twelve clips are embedded below – concept, filming and edit by me.

What I took from it

Short videos with a clear message in the first few seconds perform best. Everything after that is editing.