One message per section: how I structure a landing page
2026-07 · Saskia Kempf
A landing page is not a shorter website. It is a single path from a promise to one action. Here is the structure I use before I build anything in WordPress and Elementor.
Start with the user journey, not the sections
I write down what the visitor needs to know, in the order they need to know it: What is this? Is it for me? Why should I trust it? What happens next? Every section on the page answers exactly one of these questions – and nothing else.
My checklist
- One CTA, repeated. The same call to action above the fold, after the benefits and at the end. Different wording, same destination.
- Mobile first, literally. I build the mobile view first in Elementor. If the hierarchy works on a phone, the desktop version is easy. The reverse is never true.
- Headlines carry the argument. Someone who only reads the headlines should still understand the offer. Body text is for those who want more.
- QA before launch, tracking before QA. Conversion events are set up and tested before the page goes live, otherwise the first weeks of data are lost.
A clear structure and unambiguous CTAs do more for the user journey than any single design element.
Why the UX/UI training changed this
My UX/UI training in 2026 sharpened one habit: hierarchy first, then copy, then the visual layer. It sounds obvious, but most landing pages I see are built in the opposite order.