Paid social creatives with a sales objective

Performance-driven Meta ads for an e-commerce brand: I developed the concept, wrote the copy, designed the creatives and built the variations the campaign was tested with.

My role

Concept, copy, design, creative variations

Industry

E-commerce · experience gifts

Channels

Facebook & Instagram

Goal

Sales

Execution

Hook variations, benefit and proof variations, audiences and placements, and format adaptations for feed and stories.

Testing

Iterations based on performance signals, A/B tests, and scaling of the winning variations.

Outcome

Best-performing creatives identified, scaled, and developed into further variations. How I set up and read the tests: Meta ads with a sales objective.

What I took from it

Scroll-stopping hooks with a clear everyday situation or pain point were crucial for performance – more than any visual polish.

Next project

Two campaigns featured as TikTok Top Ads

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